If you have a strong personal brand, any business you start will have a better chance of success. Over the years, I’ve invested as much in my companies as in my reputation. I’ve made a name for myself in the industry and people listen to what I have to say. I see building my online presence as an investment in my future and my business.

For me, entrepreneurship and influence go hand in hand. Knowing how to grow a community is the only business skill that guarantees success. The ability to bring people together, unite them around a specific topic or cause, and create personal relationships with them is the ultimate sign of trust.

As long as people trust you, you can sell them anything.

I see my influence as a huge responsibility. I know that if I stop learning and providing value to my audience, I’ll lose them faster than I won them. I read more than anyone I know, and I just love sharing my knowledge with those who’re interested in hearing from me. I have a constant love of learning anything and everything. The only “hacks” I employ are being consistent, always “out there”, and never being afraid of criticism. You can buy “likes” and “follows”, but you can’t buy authenticity. Being myself and liking myself is my most powerful trait.

“Not everything that is meaningful can be measured.” I try to be out there for those who need me. I prioritise connections and relations over measurable outcomes. Not the most conventional  characteristic of an entrepreneur, I know... But everything I’ve achieved I owe to having the right people in my network.