The key traits of successful entrepreneurs are focus, determination, and patience. Most business people I know are way too reactive and emotional. Emotions cloud your judgment and lead to mistakes and losses. Logic will never fail you. It’s shocking how few people have the ability to set up a plan for every scenario and stick to it.

Being lean in business doesn’t mean you jump from idea to an idea. It’s the ability to quickly change direction when facts prove your hypothesis wrong. “Failing 7 times and starting again” doesn’t make you a great business person. For me, it means you’re a fool who can’t learn from your mistakes. At the beginning of my career I worked for free, I worked hard and gained invaluable experience from every company I was with.

My dad used to tell me “Life is not fair, but hard work usually pays off”, and this has been the best advice I’ve ever received. I don’t believe in “overnight success” and I don’t like sugar-coating my business ideas, but I know that if I work tirelessly I can achieve anything I set my mind on. I just never pick a battle I know I can’t win.

In business I rely on facts and logic. A successful company is a profitable company. A company's profitability depends on having a good profit margin and the ability of its management team to increase it consistently. Some consider my style “conservative”, but it’s the low-risk investments and safe moves that have helped me finish each year more successfully than the previous one.